Doe Anderson - Building Brand Enthusiasts
Throughout the historic Doe-Anderson building, you'll find some of the best idea generators in the business - all focused on building brand enthusiasm with absolute media neutrality.
Once we choose our tactics, we offer all the marketing disciplines truly integrated under one roof: strategic planning, advertising, media planning, digital marketing, social media, public relations, direct marketing, relationship marketing, retail marketing, event marketing and approaches we're inventing as the ideas hit us.
There's a saying, "Mighty oaks from tiny acorns grow."
In 1915 in Louisville, Kentucky, Mr. Doe and Mr. Anderson believed the same could be said for growing mighty brands. And one simple typographer's symbol later, the acorn starting revealing a wealth of insights we've never forgotten.
First, there are no shortcuts in growing a brand. Cracking open an acorn doesn't give you an oak tree. And cracking one clever ad campaign doesn't make a strong brand. It takes seasons of growth.
You can't grow a tree from the top down, nor a brand. Only by starting at the grass roots can real growth begin. That's why having a word-of-mouth marketing program is so important, and so effective.
Environment is critical. If you create an inviting experience where customers feel at home, they'll not only put down deep roots, they'll invite their friends to join them, and grow your brand exponentially.
Life is a never-ending cycle. Only repeating growth ensures survival. By continually planting new seeds of opportunity, a brand is able to grow in a predictable way. Fortunately, it offers both quick, green growth, and a long-term system for more.
And since 1915, the acorn has done exactly what it is designed to do -- grow.