Doe Anderson - Building Brand Enthusiasts

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Crystal Peterson - Director of Human Resources

Brand Experience:

  • Active Ankle
  • ChoiceCare Healthcare
  • Fifth Third Bank
  • FireKing
  • LaRosa's Pizza
  • National City
  • Northlich, Cincinnati
  • P&G Foodservice Brands
  • West Virginia Tourism


Questions & Answers:

What inspired your transition from account management to human resources?
HR was my first passion. It's what I did while in school. Advertising came second, and I love it almost as much as I love HR. Now I get to bring the two together.

Do you miss account management?
Yes, sometimes. I miss the interaction with clients and the excitement of working on campaigns/developing new ideas.

What has human resources taught you?
That there are always at least three sides to every story!

What do you do in your free time?
I enjoy spending time with my husband and children, reading, writing in my journals and cooking.

The better pets: cats or dogs?
Dogs.

What are your favorite internet sites?
I don't really have a favorite. I do a lot of searching on the internet, so I guess google.com would be the one I use the most.

What excites you the most about working at Doe?
The people. I love our employees.

Who are your heroes in life?
My mother and sister.

Where's your favorite place in the world?
Home with my husband and kids or on a beach (any will do) with my husband and kids.

What do you know that no one else knows?
If I tell you, I'll have to kill you.

There's a saying, "Mighty oaks from tiny acorns grow."

In 1915 in Louisville, Kentucky, Mr. Doe and Mr. Anderson believed the same could be said for growing mighty brands. And one simple typographer's symbol later, the acorn starting revealing a wealth of insights we've never forgotten.

First, there are no shortcuts in growing a brand. Cracking open an acorn doesn't give you an oak tree. And cracking one clever ad campaign doesn't make a strong brand. It takes seasons of growth.

You can't grow a tree from the top down, nor a brand. Only by starting at the grass roots can real growth begin. That's why having a word-of-mouth marketing program is so important, and so effective.

Environment is critical. If you create an inviting experience where customers feel at home, they'll not only put down deep roots, they'll invite their friends to join them, and grow your brand exponentially.

Life is a never-ending cycle. Only repeating growth ensures survival. By continually planting new seeds of opportunity, a brand is able to grow in a predictable way. Fortunately, it offers both quick, green growth, and a long-term system for more.

And since 1915, the acorn has done exactly what it is designed to do -- grow.