Central Bank | Doe-Anderson Advertising

Central Bank

As the official bank of University of Kentucky Athletics, Central lists the passion of UK fans across the region among its major assets. The challenge was to use these assets – namely, the head coaches of UK’s football and basketball programs – in a meaningful, relevant way.

The Solution

We used the coaches to introduce Central’s revamped mobile banking app – something that any frequent-flying Division I head coach can certainly use.

Digital Advertising

We employed the UK Wildcat mascot (who coincidentally was the brother of the account supervisor) to promote our affinity account during the NCAA basketball tournament.

The Results

Game. Changed.

3,312 total downloads

3,312 total downloads

36% increase in registered mobile users

36% increase in registered mobile users

$8.6 million deposited via mobile application during campaign

$8.6 million deposited via mobile application during campaign