The name “Goodwood” delivers on multiple levels: both as a functional promise of what makes the beers distinct, and as a mnemonic representing both quality and fun. The brand identity system balances clean, contemporary typography with an unassuming, slightly self-deprecating tone.
The color palette is refreshingly atypical for beer while, graphics reinforce the product’s USP in a sophisticated yet approachable way.
Demand for Goodwood-themed merchandise has been running almost as high as for the beer.
A simple yet responsive and mobile-forward site was designed as a tasty tutorial on all things good and wood.
The theme was carried into the on-premise, including an ingenious tap handle with a limestone inset.