Notwithstanding its laid-back, approachable personality, Maker’s Mark has always been ahead of the curve in adopting new ways to communicate with its fans. This latest version of the brand website, fully responsive and loaded with interactive content, is no exception.
An extensive cocktail library and exclusive news/content make this mobile application a digital hub for the brand’s most loyal consumers. It’s our way of saying “thanks” to the Ambassadors who make Maker’s, well, Maker’s.
It seems every liquor company has cocktail recipes on social media – a professionally shot photo of the drink. We really wanted to do something different. Mix it up a bit. And it worked. Referrals to our website from Pinterest were up 1,125% over 2012. 617,50 total impressions in 2013 – up 659.33% since 2012.
This board charmed visitors to Boston’s Fenway Park by pointing out the affinity between Maker’s Mark and their beloved hand-operated scoreboard.
A few recent highlights from this ongoing daily program: “Deflategate” – 3,700+ retweets and 5,500+ favorites. “Cocktail Party” – top post received 24,000+ likes (all organic). “Derby Minis” – 2,000 organic likes and 113,000 sponsored likes on Instagram.