Doe-Anderson

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Central Bank is a regional, well-capitalized "community" bank with brand loyalists in Lexington, Louisville and Northern Kentucky. These loyalists turn to Central because they like seeing familiar faces and the bank offers all the products/services they need. They can keep their money secure while keeping their business local.

Through highly personalized direct mail, print, television and even mix-and-mingle events, Doe-Anderson has specifically targeted CD buyers, affluent small-business owners and the huge following of basketball fans throughout the commonwealth. As a result, Central's awareness continues to increase with most enthusiasts having, on average, three to four different accounts with the bank.