Doe-Anderson

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23 miles of clean beaches aren't the only things inspiring the Daytona Beach loyalist. This 30-something mom works part-time and appreciates the value of this escape from the ordinary. Better yet, this escape even offers something for her husband and kids.

By positioning Daytona Beach as "Way More Than a Beach," Doe-Anderson highlighted the many great activities in the area beyond the beach - so much to do for every member of the family. Web site traffic for 2008 was up significantly with an increase in total visitors, as well as total visits.