Brand Enthusion™ at Work: (ri)¹ Whiskey
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A new ultrapremium whisky with a loyalist to match. (ri)¹ loyalists live in a world of excess - they're young, wealthy, mostly male and on the cutting edge of, well, everything. They go out often, entertain late and flaunt their status as true trendsetters.
We started things off with our award-winning bottle design and soon followed up with a unique press kit that held a bottle, a stir stick and a folder with press materials. The result? By focusing our initial efforts on bartenders and media, we've helped (ri)¹ establish credibility, word-of-mouth buzz and an extremely successful sales launch in California, Texas and Chicago.
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