Brand Enthusion™ at Work: Sun Tan City
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The Sun Tan City brand loyalist is passionate about looking and feeling great. She is challenged with balancing work and leisure pursuits, and she sees year-round tanning as an affordable luxury.
To create a close personal connection to our loyalists, we created "Vic" and the "Let Yourself Shine" campaign. Vic is animated, but also confident, beautiful and does the things our loyalists do every day. In both print and broadcast, Vic makes sure she finds time to pamper herself at Sun Tan City. In addition, Vic is utilized in a newly launched Web Site offering coupons and tanning tips, as well as store maps.
Sun Tan City has grown from 60 locations to 90 locations since 2008, and our Web Site had over 27,000 visits in the first month alone.
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