What Makes Doe-Anderson Different

What Makes Us Different Brand Enthusiasm Experts What Others Are Saying Our Work

The old approach to marketing was to throw money at mass media and hope for awareness. Any leftover money was used to drive trial, hoping for new customers. But hope is not a plan. And in today's ad-saturated world, there's not enough money to grow a brand using the old, trickle-down model.

At Doe-Anderson, we have a tried-and-true approach that delivers a great ROI through both short-term sales and long-term brand equity.

The Five C's (What We Believe): Our proprietary Five C's Brand Enthusiasm Model is a brand development and growth strategy. Our plan attracts better customers who in turn share their genuine endorsements with new prospects, who then repeat the process. Simple word-of-mouth marketing. Or is it?

Learn more about the Brand Enthusiasm Process or take a look at some of our best brand-building work.
The Brand Enthusiasm Process (How We Do It): Brand Enthusiasm is a replicable program that moves from researching, to planning, to doing.

Consumer Immersion

First things first. And first we do our homework. We search out, research and analyze consumers' daily routines and brand life stages to find our most likely brand enthusiasts and the best opportunities to engage them.

Brand Planning

Now, we think, we plan, and we strategize. It's at this stage that we provide brand insights and the grand plan for engaging them in our brand enthusiasm program. This stage gives you a blueprint of the best ways to convert ordinary customers into brand enthusiasts.

Program Execution

This is where great brands start coming to life. At this stage, our contact strategists and content creators co-create experiences that will engage consumers in the most compelling way. That's when real people want to share it with their friends.

And that's when great brands really start growing.

The Acorn Story

There's a saying, "Mighty oaks from tiny acorns grow."

In 1915 in Louisville, Kentucky, Mr. Doe and Mr. Anderson believed the same could be said for growing mighty brands. And one simple typographer's symbol later, the acorn starting revealing a wealth of insights we've never forgotten.

First, there are no shortcuts in growing a brand. Cracking open an acorn doesn't give you an oak tree. And cracking one clever ad campaign doesn't make a strong brand. It takes seasons of growth.

You can't grow a tree from the top down, nor a brand. Only by starting at the grass roots can real growth begin. That's why having a word-of-mouth marketing program is so important, and so effective.

Environment is critical. If you create an inviting experience where customers feel at home, they'll not only put down deep roots, they'll invite their friends to join them, and grow your brand exponentially.

Life is a never-ending cycle. Only repeating growth ensures survival. By continually planting new seeds of opportunity, a brand is able to grow in a predictable way. Fortunately, it offers both quick, green growth, and a long-term system for more.

And since 1915, the acorn has done exactly what it is designed to do -- grow.

Doe Anderson - Building Brand Enthusiasts

Consumer Immersion

Brand Planning

Program Execution