In this role you'll advance the agency’s capabilities in data analysis, modeling, visualization, and innovation.
To lead its analytics team, Doe-Anderson is seeking a highly skilled Data Analytics Manager with a strong will to continually advance the agency’s capabilities in data analysis, modeling, visualization, and innovation. Must be a proactive thinker and strive for integrity in the output of our work. Comfort and ease in presentations to small and large groups is a must. Experience in the marketing/advertising field is preferred.
Provide marketing performance analysis for client engagements. Understand client business goals and requirements. Design and develop analytic approaches tailored to their needs.
Act as direct report for the supporting analytics team.
Train and further professional development of team members with guidance as needed from Media Director.
Assign client accounts with guidance as needed from Media Director.
Manage existing analytics resources as well as discover and recommend new tools and services.
Lead the hiring process and training for new Data Analyst team members as needed.
Working knowledge of statistics and marketing analytics techniques (A/B testing, Customer Journey Analysis, MMM, MTA, ROI).
Proficiency in SQL for database queries and at least one programming language used for data analysis (R/Python).
Extensive working background in digital analytics, including web analytics, social media and online advertising.
Proficiency in analyzing and interpreting data from standard ad-serving and digital platforms such as Google Analytics, Google Ads, Facebook, The Trade Desk, Salesforce and client databases.
Working knowledge of creating dashboards and data visualizations that provide actionable insights to stakeholders, leveraging tools such as Tableau, Power BI, Adverity or custom solutions.
Preferred experience with marketing mix modeling/econometric analysis and/or other market research (custom survey research, advertising testing or tracking, new product research, etc.).
Strong Presentation and Interpersonal Skills
Role requires client-facing skills and the ability to write clear and concise presentations for clients, summarizing data insights, outcomes and implications in straight-forward and enlightening ways.
Experience Managing Clients and Staff
Collaboration and team leadership essential.
5+ years’ experience in a related role managing a team of analysts.
Agency background in media or multichannel performance preferred and/or direct marketing experienced ideal.
Minimum bachelors’ degree required, preferably in social sciences, economics, mathematics, statistics, business or marketing, OR related certifications.
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin or veteran or disability status.
From Memorial Day to Labor Day, we close-up shop at 3:00pm every Friday. Because making the most of every summer makes us better at what we do. Get what you gotta do done (well), and go have fun.
For four weeks a year, you can choose to work from literally anywhere in the world you want to. When? That’s up to you. Where is, too. Like the name says – anywhere. The farther flung, the more culturally enriching, the better.
Agency Recharge Weeks
For a full week in the summer and winter, we all close our laptops (and the agency closes its doors) to rest and recharge without worrying about what we might be missing at work. That’s in addition to your standard vacation time.
Totally Employee Owned
We’re 100% employee owned. No holding company or board of directors to answer to (or pay out profits to). Once you’ve put down roots here, you can buy in and be an owner alongside the nearly half of our employees who are, too.
Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up, with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.