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Digital Strategist
Doe-Anderson is looking for an insights-driven individual to help craft digital channel strategies and communications planning across brand ecosystems.
Summary
Doe-Anderson is looking for an insights-driven individual to help craft digital channel strategies and communications planning across brand ecosystems. This person will apply marketing research methods to synthesize data into a clear, strategic narrative which meets brand goals, entices consumers and follows best practices.
The ideal candidate will demonstrate a high level of digital curiosity, an innovative eye for trends and exceptional written and verbal communication skills.
About Louisville
Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up – with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.
About Doe-Anderson
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or veteran or disability status.
Responsibilities
Evaluate the effectiveness of clients’ existing digital presence in the context of brand goals, competitor presence, audience and best practices to provide strategic insights and recommendations.
Leverage various research resources to develop focused channel strategies with clearly identified goals, audiences, content guidelines and tactical insights.
Present strategies and recommendations to account teams and clients. Provide tactical briefs for creative teams to ideate and produce final creative assets.
Work alongside creative, brand strategy, software development, media, analytics, account services and others to infuse digital insights into client work and reporting.
Stay closely up to date with content trends and developments in digital marketing, integrating relevant details into client work and agency teams.
Reports to: Director of Digital Strategy
Qualifications
Experience in digital marketing across various touch points including social media, email marketing and websites. Familiarity with SEO a plus.
Ability to evaluate online presence through digital performance metrics and present useful insights in a constructive manner.
Ability to manage multiple projects in a fast-paced environment.
Excellent organizational, communication and presentation skills.
Ability to work independently and as a team collaborator with moderate client visibility.
Must be located in or willing to relocate to the Louisville, Ky area.
The Perks
Summer Fridays
From Memorial Day to Labor Day, we close-up shop at 3:00pm every Friday. Because making the most of every summer makes us better at what we do. Get what you gotta do done (well), and go have fun.
Work-from-anywhere Weeks
For four weeks a year, you can choose to work from literally anywhere in the world you want to. When? That’s up to you. Where is, too. Like the name says – anywhere. The farther flung, the more culturally enriching, the better.
Agency Recharge Weeks
For a full week in the summer and winter, we all close our laptops (and the agency closes its doors) to rest and recharge without worrying about what we might be missing at work. That’s in addition to your standard vacation time.
Totally Employee Owned
We’re 100% employee owned. No holding company or board of directors to answer to (or pay out profits to). Once you’ve put down roots here, you can buy in and be an owner alongside the nearly half of our employees who are, too.
