Group Account Director
Director of Strategic Planning – Maker’s Mark
Senior Full-stack Developer
Doe-Anderson is looking for an insights-driven individual to help craft digital channel strategies and communications planning across brand ecosystems. This person will apply marketing research methods to synthesize data into a clear, strategic narrative which meets brand goals, entices target consumers and follows channel best practices.
The ideal candidate will demonstrate a high level of digital curiosity, an innovative eye for trends and exceptional written and verbal communication skills.
Evaluate the effectiveness of clients’ existing digital presence in the context of brand goals, competitor presence, platform audience and best practices to provide strategic insights and recommendations.
Leverage various research resources to develop focused channel strategies with clearly identified goals, audiences, content guidelines, frequency recommendations and tactical insights.
Present strategies and recommendations to account teams and clients. Provide tactical briefs for creative teams to ideate and generate executional content.
Work alongside creative, brand strategy, software development, media, analytics, account services and others to infuse digital insights into client work and follow-up reporting.
Stay closely up to date with trends and developments in digital marketing, integrating relevant details into client work and agency teams.
Experience in digital marketing across various touch points, preferably including social media, email, and website. Familiarity with SEO a plus.
Ability to evaluate online presence through digital performance metrics and present useful insights in a constructive manner.
Ability to manage multiple projects in a fast-paced environment.
Excellent organizational, communication and presentation skills.
Ability to work independently and as a team collaborator with moderate client visibility.
Reside in or be willing to relocate to the Louisville, Ky. area.
Report to: Director of Digital Strategy
Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up – with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or veteran or disability status.