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Media Supervisor (Columbus, OH)
Senior Brand Planner
Senior Brand Planner
Candidate must reside or relocate to the Louisville, KY area
Doe-Anderson, Inc., is looking for a Senior Brand Planner to add to our growing Strategic Planning department. The ideal candidate for this position is a problem-solver, insatiably curious, a superior communicator and an excellent collaborator.
The ultimate contribution of this person at Doe-Anderson will be to lead Strategic Planning on several key accounts, applying sound research and smart insights that help drive integrated, creative marketing solutions.
The Senior Brand Planner will work closely with an integrated team on dedicated client accounts. The Planner will also collaborate with specialists within and outside the agency including digital strategists, data analysts, quantitative and qualitative researchers, creative teams, account management teams, social and digital media experts and more. The ideal candidate will demonstrate a high level of personal motivation and curiosity, with an ability to synthesize and share information in a meaningful and inspiring way.
Ongoing discovery work relative to consumers and assigned clients’ businesses. This will often involve research and data collection, both self-guided and in collaboration with key internal and external research partners.
Ability to distill research from diverse sources into simple and inspiring direction.
Ability to lead immersive workshops and brainstorms to unearth objective-driven strategies and ideas.
Help develop presentations and briefs that will effectively articulate recommended strategies to connect our clients’ brands to target consumers.
Participate and collaborate across agency disciplines to develop marketing solutions to meet clients’ marketing challenges.
Help to collect and report back appropriate metrics for monitoring our clients’ business and marketing efforts.
Agency Thought Leadership:
Work with Strategic Planning team colleagues to concept, obtain, synthesize, distill and distribute relevant industry information and marketing intelligence that help build agency knowledge and expertise as well as its profile in the industry.
Critical thinking and analysis skills
Strong presentation and persuasion skills
Familiarity with the use of qualitative and quantitative research
The ability to prioritize and manage multiple client deliverables
5+ years’ experience in marketing planning, advertising or a related field
CPG, spirits and/or retail/shopper experience a plus
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin or veteran or disability status.