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Director of Analytics
Group Account Director
Senior Brand Planner
Director of Strategic Planning – Maker’s Mark
Senior Digital Strategist
Group Account Director – Maker’s Mark
Senior Digital Strategist
Doe-Anderson is looking for an insight-driven individual to lead the creation and implementation of digital channel strategies. This individual will serve as a thought leader in translating business and communications strategies into digital strategy across the full brand ecosystem. They will work in an integrated team to craft innovative approaches to content strategy, campaign planning and user journeys that engage audiences to meet brand objectives.
The ideal candidate will demonstrate a high level of personal motivation and digital curiosity with an ability to distill and share complex information in a meaningful and inspiring way.
Evaluate the effectiveness of the client’s digital ecosystem to develop comprehensive channel strategies, consumer journeys and campaign strategies that support overall brand goals.
Design client workshops and deliver detailed strategy documentation for web builds, including direction or goals, KPIs, content strategy and search engine optimization.
Stay closely up to date with best practices and developments in digital marketing, including the active integration of emerging technologies in strategic POVs.
Work alongside creative, brand planning, web developers, media, analytics, account services and other strategists to infuse digital insights into client work.
Grow the role and impact of digital strategy through the development of effective relationships with clients and internal team members.
5+ years of experience developing marketing strategies with an emphasis on website strategy and optimization. SEO a plus.
Strong analytical and communication skills. Experience with user testing a plus.
Ability to manage multiple projects in a fast-paced, results-driven environment.
Ability to work independently as well as on an integrated team with moderate direct client visibility.
Candidate must currently reside in or be willing to relocate to the Louisville, KY area.
Report to: Director of Digital Strategy
Qualified individuals may submit their credentials to email@example.com.
Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up, with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or veteran or disability status.