Senior Digital Strategist

February 4, 2019

Senior Digital Strategist

Doe-Anderson is looking for a self-starter to lead the creation, implementation and evaluation of clear digital, social and content strategies. This individual will serve as a thought leader in linking business strategy with digital strategy. They will work in an integrated team to craft innovative approaches to content creation, cross-channel activation and platform utilities that both solve business problems and fulfill user needs.

The ideal candidate will demonstrate a high level of personal motivation and digital curiosity with an ability to distill and share information in a meaningful and inspiring way.

Specific responsibilities include:

  • Evaluate the effectiveness of clients’ digital ecosystems to develop comprehensive digital marketing strategies, content assessments, click-path analyses, consumer journeys and trend reports
  • Establish and advocate best practices in digital marketing, including the active integration of emerging technologies
  • Work alongside creative, web developers, media, analytics, account services and other strategists to infuse digital insights into client work
  • Grow the role and impact of digital strategy through the development of effective relationships with clients, direct reports and other internal stakeholders

You will need:

  • 5+ years of experience developing strategies for digital campaigns across multiple owned, paid and earned channels
  • Domain expertise in e-commerce, SEO/SEM, UX/UI, social media, mobile and/or email
  • Experience working with UX, IA and Creative teams
  • Experience with multivariate, A/B testing
  • Strong analytical and communication skills
  • Ability to manage multiple projects in a fast-paced, results-driven environment