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Bardstown Tourism

The challenge: wake up a beautiful, bucolic Kentucky town to gain tourist visits and dollars.

 

The Solution

We repositioned Bardstown as "the bourbon capital of the world" to take full advantage of the bourbon boom sweeping America and spreading across the world of whisky enthusiasts.

Bardstown Tourism

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Bardstown Tourism

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Integrated Campaign

Anchored by the provocative rallying cry, "Bourbon Comes From Bardstown," the work extended across multiple media platforms to reach our updated targets in all the places they live, work and play.

The Results

We achieved major boosts in organic search and web traffic to not only the Bardstown website but also the online presence of local businesses. This was followed by noticeable increases in visitor traffic, plus free media coverage that noted how Bardstown had taken ownership of the bourbon tourism conversation in a big, bold way. All of which happened a heck of a lot faster than it takes for a barrel of bourbon to mature.

We achieved major boosts in organic search and web traffic to not only the Bardstown website but also the online presence of local businesses. This was followed by noticeable increases in visitor traffic, plus free media coverage that noted how Bardstown had taken ownership of the bourbon tourism conversation in a big, bold way. All of which happened a heck of a lot faster than it takes for a barrel of bourbon to mature.

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