Central Bank | Doe-Anderson Advertising
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Central Bank

The challenge: grow business and share across product and service categories – and take it from the megabank down the street.

 

The Solution

An integrated campaign that expanded awareness of Central's full range of products and services, served up in simple, memorable bites by an appealing, approachable spokesperson.

Website

We developed and executed an all-new Central Bank website to accomplish two important goals: to create synergy between our new brand campaign and our online presence and to offer a flatter, easier-to-navigate website that was also ADA compliant.

Print campaign

Overarching brand themes were supplemented by targeted messaging that appealed to our audience's passionate support of University of Kentucky athletics.

The Results

Things that warm the heart – as well as the balance sheet: increased market share in Central's two largest markets and the most profitable year on record. Plus, thanks to our new site design, Central is consistently climbing the Google search rankings, and our click-thru rate has improved by an average of over 30% since launch.

Best of all, we did it without giving away a single toaster.

Things that warm the heart – as well as the balance sheet: increased market share in Central's two largest markets and the most profitable year on record. Plus, thanks to our new site design, Central is consistently climbing the Google search rankings, and our click-thru rate has improved by an average of over 30% since launch. Best of all, we did it without giving away a single toaster.

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