Coronavirus (COVID-19) Brand Marketing Impact | Doe-Anderson
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COVID-19 Communications

The challenge: help our clients remain relevant when the world suddenly turned upside down.

 

The Solution

Working hand in hand (virtually, of course) with our clients, we crafted new messaging on the fly that addressed new and immediate consumer concerns.

Texas Roadhouse

Through social media, web and app updates, we reassured Texas Roadhouse’s legion of fans that they could still count on their favorite steakhouse’s legendary service – even if it was from a safe distance.

Maker’s Mark

Social media helped remind Maker’s drinkers that there are still things to celebrate – even in the middle of a pandemic.

Central Bank

We quietly reminded an anxious community that Central Bank has been there and will be there for them.

Commonwealth of Kentucky

Thanks in part to food and health-care programs, Kentucky’s governor was seen as one of few who handled the pandemic with calm, consistent leadership.

Bluegrass Cellular

Keeping folks connected is what this wireless carrier does best, no matter what the circumstances are.

Franciscan Health

Letting customers know it was safe to return to their facilities for important procedures was of vital importance to Franciscan.

The Results

During one of the most disruptive moments in recent history, we helped our brand partners maintain dialogues and relationships with the communities that mattered to them.

During one of the most disruptive moments in recent history, we helped our brand partners maintain dialogues and relationships with the communities that mattered to them.

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Keep calm and brand on: See our insights on marketing during COVID-19. Learn more