Dupree Mutual Funds Case Study | Doe-Anderson Advertising
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Dupree Mutual Funds

The challenge: In a category that tends to be pretty black-and-white, we injected a welcome note of color built on the Dupree family’s unique personality and single-minded focus on their business

 

The Solution

We replaced the usual images of happy customers on their catamarans with archival photography that captured Dupree's distinctive outlook and attitude.

Digital Campaign

Our narrative focused on the Dupree advantage: an uncommon focus and depth of knowledge on the municipal bond market, and its benefits for investors.

Talk to Dupree

HTML5 Display Ad

Play Click to play

Talk to Dupree

HTML5 Display Ad

Play Click to play

Integrated Campaign

True to its razor-sharp investment instincts, the Dupree leadership team provided clear, focused insights that helped us develop a campaign with a singular point of view and voice.

The Results

“Doe-Anderson recognized that our focus on tax-free bonds was really unique in the industry ... (t)he campaign really captures that idea in a fun way and is true to the heritage of the company.”
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– Allen E. Grimes, III
<br>
President | Dupree Mutual Funds

“Doe-Anderson recognized that our focus on tax-free bonds was really unique in the industry ... (t)he campaign really captures that idea in a fun way and is true to the heritage of the company.”

– Allen E. Grimes, III
President | Dupree Mutual Funds

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