Bardstown/Nelson County Tourist & Convention Commission takes home a national Destiny Award from the U.S. Travel Association at its annual ESTO conference, winning the award for its new “Bourbon comes from Bardstown” campaign. Read More...
The challenge: Get a faith-based health system operating across two states and hundreds of facilities all singing from the same hymnal
We created a distinct look and feel the entire organization could get behind. Owning blue and highly crafted double-exposure photography helped galvanize the brand story.
The creative worked seamlessly across platforms, categories and geographies, helping the updated brand identity quickly take hold both internally and with patients and prospects.
Soon after implementation, Franciscan service-line directors reported far exceeding their 2019 goals – some by triple-digit percentages. That kind of news inspires us all.