The following article originally appeared in Columbus Business First. OhioHealth Corp.'s first broadcast ad campaign under a new agency evolves but doesn't abandon the work Read more...
Imagine launching a new bank brand at the height of the banking crisis, when consumers’ mistrust and skepticism toward the financial sector were at an all-time high. Then also imagine a bank that has succeeded by behaving like the polar opposite of all the wheeler-dealers who caused the problem in the first place.
Our campaign, “A Revolution in Banking,” spoke simply and honestly about the values that inform everything Independence Bank does – values that are a reflection of the principles upon which our country was founded, but so many other institutions have lost sight of over the years.
Fully responsive and packed with features you’d never expect from a bank whose largest market has fewer than 60,000 residents.
A mix of newspaper and magazine showcases the people and the principles that make Independence Bank the kind of company it is.
Independence Bank recently cracked the $1 billion mark in total assets, and both the bank and its CEO have been recognized as America’s best in their size class.
Growth from $600 million to over $1 billion in total assets
Website traffic has grown 61% over the past three years
Independence is now the fastest-growing bank in Western Kentucky