Legent Bourbon | Doe-Anderson Advertising
Menu

Legent Bourbon

The challenge: introduce the first true collaboration between two global whiskey giants, in a spirit of true collaboration

 

The Solution

“The bourbon that redefines bourbon” set the tone for this landscape-changing whiskey, translating a historic partnership between two legendary masters into a brand that would pique the interest – and taste buds – of global whiskey explorers.

Website

A content-rich online experience provides the consumer with successive levels of the unique Legent story.

Introductory video

We reveal the two legends, Fred Noe and Shinji Fukuyo, and how their continual pursuit of mastery made this historic partnership reality.

Trade selling tools

We brought the brand to life in a way that our most important potential advocates could see, feel, smell – and, of course, taste.

The Results

“I am so incredibly grateful for this team.  We couldn’t have asked for a better set of agency partners to build this brand together with.”<br><br>

– Jon Marks<br>
Marketing Director | Super Premium Whiskey
Beam Suntory<br><br>

Oh, and every drop of whiskey from the first release is sold.

“I am so incredibly grateful for this team. We couldn’t have asked for a better set of agency partners to build this brand together with.”

– Jon Marks
Marketing Director | Super Premium Whiskey Beam Suntory

Oh, and every drop of whiskey from the first release is sold.

Want to see more?

We’re happy to come to you. Opt-in below to receive Doe-Anderson news in your inbox.