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Maker’s Mark VR Experience

The Challenge: how to tout the old-school, handmade credentials of America’s original craft whisky in an intrusive, tangible way to today’s new generation of digital-native whisky consumers.

 

The Solution

The Virtual Dipping Game.
Hosted by Maker’s Mark Chairman Emeritus and Bourbon Hall of Famer Bill Samuels, Jr., it’s an immersive experience – literally – that allowed our target audience to spend a few minutes inside an artistic recreation of the Maker’s Mark Distillery – and try their hands at dipping a few bottles of our beloved bourbon.

Game Rules

All our guests had to do was order up a bottle of Maker’s Mark or Maker’s 46, dip it in the iconic red wax and place it in the correct wagon to leave the distillery.

Hint: It’s not as easy as it looks.


The Results

Fans and new friends alike were captivated by how we used state-of-the-art HD 3D virtual reality to prove beyond a shadow of a doubt that Maker’s Mark is still a handmade bourbon. Or, in the words of Bill Samuels, Jr.:</br></br>
“The bull**** is real.”

Fans and new friends alike were captivated by how we used state-of-the-art HD 3D virtual reality to prove beyond a shadow of a doubt that Maker’s Mark is still a handmade bourbon. Or, in the words of Bill Samuels, Jr.:

“The bull**** is real.”

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