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Maker’s Mark VR Experience
The challenge: how to tout the old-school, handmade credentials of America’s original craft whisky in an intrusive, tangible way to today’s new generation of digital-native whisky consumers.
The Solution
The Virtual Dipping Game.
Hosted by Maker’s Mark Chairman Emeritus and Bourbon Hall of Famer Bill Samuels, Jr., it’s an immersive experience – literally – that allowed our target audience to spend a few minutes inside an artistic recreation of the Maker’s Mark Distillery – and try their hands at dipping a few bottles of our beloved bourbon.
Game Rules
All our guests had to do was order up a bottle of Maker’s Mark or Maker’s 46, dip it in the iconic red wax and place it in the correct wagon to leave the distillery.
Hint: It’s not as easy as it looks.
The Results
Fans and new friends alike were captivated by how we used state-of-the-art HD 3D virtual reality to prove beyond a shadow of a doubt that Maker’s Mark is still a handmade bourbon. Or, in the words of Bill Samuels, Jr.:
“The bull**** is real.”
