Bardstown/Nelson County Tourist & Convention Commission takes home a national Destiny Award from the U.S. Travel Association at its annual ESTO conference, winning the award for its new “Bourbon comes from Bardstown” campaign. Read More...
You have to be good to get this old. While our agency might be over a century old, we keep providing fresh, cutting-edge work. We’ve Read more...
Maker’s Mark VR Experience
The challenge: how to tout the old-school, handmade credentials of America’s original craft whisky in an intrusive, tangible way to today’s new generation of digital-native whisky consumers.
The Solution
The Virtual Dipping Game.
Hosted by Maker’s Mark Chairman Emeritus and Bourbon Hall of Famer Bill Samuels, Jr., it’s an immersive experience – literally – that allowed our target audience to spend a few minutes inside an artistic recreation of the Maker’s Mark Distillery – and try their hands at dipping a few bottles of our beloved bourbon.
Game Rules
All our guests had to do was order up a bottle of Maker’s Mark or Maker’s 46, dip it in the iconic red wax and place it in the correct wagon to leave the distillery.
Hint: It’s not as easy as it looks.
The Results
Fans and new friends alike were captivated by how we used state-of-the-art HD 3D virtual reality to prove beyond a shadow of a doubt that Maker’s Mark is still a handmade bourbon. Or, in the words of Bill Samuels, Jr.:
“The bull**** is real.”
