Digital media was used to amplify the campaign through contextually relevant outlets such as weather and travel. Retargeting and campaign optimization helped enhance the performance of the campaign. We also accelerated our TV buy by placing digital ads in front of a target audience very likely to have seen our TV schedule.
We utilized out-of-home spectaculars in five major airports across the US during both the key summer and holiday travel times. These provided additional impact and engagement among leisure travelers, a key consumer segment for the brand.
"Sports Illustrated" Swimsuit Issue advertorial – part of our integrated buy
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