Utz Quality Foods | Doe-Anderson Advertising
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Utz Quality Foods

The challenge: help an iconic regional snack brand rediscover its brand voice in the face of megachip competition.

 

The Solution

We brought the brand’s longtime symbol – the Little Utz Girl – to life and shared her story with America. Themes of innocent adventure and sharing strongly resonated with the Utz target customer.

:30 Spot TV

MLB Sponsorship

Utz reached millions of hungry baseball fans both in-stadium and on the air throughout the 2019 season.

Integrated Campaign

Our highly efficient digital plan delivered performance well above benchmarks, with click-through rates three times the average and video completion rates 10% above standard.

Little Utz Girl

HTML5 Display Ad

Play Click to play

Little Utz Girl

HTML5 Display Ad

Play Click to play

The Results

The updated Little Utz Girl spurred a 54% increase in organic consumer conversation.<br><br>

It all happened because we believed in the power of the Little Utz Girl, and Utz believed in our power to bring her to life.

The updated Little Utz Girl spurred a 54% increase in organic consumer conversation.

It all happened because we believed in the power of the Little Utz Girl, and Utz believed in our power to bring her to life.

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