Doe-Anderson and Maker’s Mark Receive Accolades
June 4, 2013
Doe-Anderson and Maker’s Mark have been together since 1971, making bourbon and history through the years. In recent months, the partnership has been recognized by a few top-notch organizations, including Ad Age, Graphis and the Shorty Awards.
Ad Age launched a new competition this year, called the Client/Agency Marriage Contest, and asked for nominees for the “longest, most harmonious marketing relationships.” Doe-Anderson and Maker’s Mark didn’t win (that honor went to BBDO, Minneapolis, and Hormel Foods, with an 83-year marriage), but they did get an honorable mention.
David Vawter, the Chief Creative Officer at Doe-Anderson, who has worked on some of the world’s top power brands, said: “It is indeed an honor to be among such esteemed companies. Sustaining a thriving relationship with a client takes trust, hard work, adaptability and a little bit of fun. Did I mention trust? It’s a vital part of the work we do with Maker’s Mark.”
Graphis’ 2013 Advertising Annual showcases the best in show from thousands of international advertising entries. The Maker’s Mark Ambassador Holiday Mailer from 2012 was awarded the Gold in the promotion category. Each year Doe-Anderson and Maker’s Mark create a notable gift for the devoted fans of the world’s top premium bourbon, and the results never disappoint. The 2012 mailer included a red and green knitted sweater that perfectly fits a 1-liter bottle of Maker’s Mark.
Last, but definitely not least, Maker’s Mark won a Shorty Award. The Shorty Awards are in their fifth year and serve to honor the best brands, agencies and professionals on social media. The brand was given the award for the “Best Use of a Promoted Tweet, Promoted Trend or Promoted Account” for its #CocktailParty2012 campaign, which turned Twitter into a cocktail party for 24 straight hours and netted over 3,500 new followers.
The awards and hard work haven’t gone unnoticed by the fans of Maker’s Mark. Sales were up 44% in the first quarter of 2013, and Maker’s Mark has experienced more than 20 consecutive years of double-digit growth.