Doe-Anderson Helps Utz Debut Its New Campaign
June 3, 2019
It’s not every day you get a chance to launch an exciting new campaign for an iconic brand. Utz has been providing delicious snack foods since 1921 and is the largest independent privately held snack brand in the U.S.
All of that to say, our team was excited to dig deep and help Utz debut its new “Adventures of the Little Utz Girl” campaign.
“We felt that animation was the most effective way to bring our Little Utz Girl to life — from package to persona,” said David Vawter, Doe-Anderson Chief Creative Officer.
“We wanted to deepen the story, to bring her from mascot to metaphor. We brought to life her spirit of adventure and sharing, of living life as if it’s boundaryless, which is what snacking is all about. Ultimately, an empowering message emerged about being yourself, encouraging each of us to ‘crunch independently.’”
The future is bright for The Little Utz Girl! Follow along with her adventures at Utz Snacks.