Doe-Anderson Hires Former Churchill Downs VP of Marketing
May 15, 2014
Doe-Anderson has welcomed a new Vice President, Management Supervisor, to its rapidly growing team. California native Monica Edwards joined the agency this month to oversee several of Doe-Anderson’s accounts, including Independence Bank, Belterra Park and its parent company, Pinnacle Entertainment.
Edwards comes to Doe-Anderson with more than 15 years of leadership experience in the marketing industry. She’s worked with a number of notable brands, having previously served as Vice President of Marketing for Churchill Downs, Vice President of Marketing and Communications for Vera Bradley Designs, Vice President of Marketing for Drexel Heritage and, most recently, President and Chief Marketing Officer for Rebecca Ray Designs.
“Finding and nurturing the right talent is essential. It’s not only a matter of identifying someone with the right experience – it’s ensuring they’re a great cultural fit for our agency and our clients,” said John Birnsteel, Doe-Anderson’s Chief Operating Officer. “It’s not every day that we can find someone of Monica’s caliber right here in our backyard, but I feel fortunate we did.”
In addition to her proven leadership experience, Edwards’s unique background in the design and entertainment industries makes her an integral addition to Doe-Anderson’s team. During her tenure with Churchill Downs, she managed all marketing efforts for the Kentucky Derby and Churchill Downs brands. And as Vera Bradley’s VP of Marketing and Communications, she developed marketing plans for 60 company stores and 3,500 retail partners, all while overseeing the company’s IPO process and international brand launch in Japan.
Edwards is one of 25 employees to join Doe-Anderson in the past 12 months. After landing several new accounts, including Carrier, Arai Helmet and Belterra Park, Doe-Anderson experienced a hiring influx that led to the agency’s second office renovation in three years. While the agency continues to add members to its staff, Birnsteel is confident that the efficiently redesigned offices and meeting spaces will accommodate the trending growth. For now.
“Next year, Doe-Anderson will celebrate its 100th year in business, and the outlook has never been better,” said Birnsteel. “One reason we continue to thrive in this ever-changing industry is that we hire curious people who have the ability to adapt. Monica’s got this in spades.”