Being dramatic and embracing limitations
March 24, 2017
Todd Spencer, President and CEO of Doe-Anderson, spoke to the Association of Fundraising Professionals this week about the importance of telling the story of their nonprofit organizations in a compelling way.
“You can’t be something that you’re not,” he told them, advising them to spend a large portion of time defining their brand story.
Todd encouraged the group to embrace the idea that limitations create better outcomes and reviewed research on charitable giving and volunteer trends before reviewing a case study on Doe-Anderson’s campaign for Mercy Academy.
The “Prepare for Real Life” campaign emotionally engaged parents and students through the use of fairy tale characters and clichés telling them, “Don’t wait for a prince. Be able to rescue yourself.” The campaign resulted in 277 million broadcast and online impressions and was voted the #1 most inspiring ad campaign for women that year. Read more about the campaign here.
Doe-Anderson’s other nonprofit clients include Saint Xavier High School, Hosparus, OhioHealth, Norton Healthcare and Franciscan Health.