Iconic Brand Louisville Slugger® Makes a Big Announcement
April 4, 2013
Doe-Anderson and Louisville Slugger have enjoyed a long history together, and Doe-Anderson was even in the mix the last time the iconic brand updated its logo – 33 years ago. This time, Doe-Anderson helped communicate the new look to the public through a press event on April 1, where the new logo was revealed on the World’s Biggest Bat outside the Louisville Slugger Museum & Factory. The media response has been outstanding, with national coverage from the Associated Press, Forbes and Ad Age (among others). Doe-Anderson has helped Hillerich & Bradsby with innumerable PR efforts through the years, including the Big Bat’s placement at the Louisville Slugger Museum & Factory in 1995, the launch of the Pink Bat initiative with Major League Baseball® in 2006 and the creation of the Silver Slugger™ Awards in 1980.