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Legent Bourbon
A new brand’s digital entrance

The background

This entirely new bourbon brand needed to establish an online presence to showcase its unique story and flavor profile, a narrative to be served in sips for bourbon novices and gulps for experts.

Legent needed a website development plan to deliver an engaging user experience to learn about the product’s distinct process in joining the worlds of Kentucky bourbon and Japanese blending techniques.

  • Experience and Strategy Workshops
  • Full-Stack Development
  • CMS and API Integration
  • SEO Strategy and Writing
  • Experience Design
  • Copywriting
  • Cinematography and Videography
  • 2D and 3D Animation
  • Post Production and Motion Graphics

Peer review

Making a splash

The digital objectives were clear: Share how Legent takes bourbon to the next level, showcase the brand’s serve recommendations and point consumers to the product to try it for themselves.

We leveraged various content types within a streamlined UX to keep users engaged, and cocktails were featured as a major component to highlight the versatility of the bourbon.

Our approach
A layered build process

Throughout the process, we engaged all key stakeholders and fielded partner direction from a few continents. With an in-depth discovery process and detailed documentation, we designed and built a new product that echoed the collaboration and originality of the brand itself.

A smooth finish worth sharing
Time for a toast

With a very satisfied partner, this website went live as part of the full brand launch. It largely influenced the visual brand identity for the product and managed to bring life to the brand in a digital landscape where consumers can discover the newest bourbon and expand their collections.


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