PetFirst Pet Insurance Selects Doe-Anderson as Agency of Record
January 11, 2016
What started as an internship project has now developed into PetFirst naming Doe-Anderson its agency of record.
When the 100-year old marketing agency proposed an internship project with the leading pet health insurance company in North America the goal was two-fold: first, to deliver PetFirst with the strategic positioning and campaign that its growing business demanded and secondly, to inspire and test the team of talented Doe-Anderson 2015 interns.
What resulted was a creative concept that addresses some of the challenges pet owners face when selecting a pet insurance provider. “Love is simple. So is PetFirst.” has begun as a digital campaign including 15 pre-roll and banners and will continue through 2016.
“From Day One we were impressed. The team, which included very senior Doe-Anderson executives, did a deep dive into our business, exploring our products, our customers, our culture and our challenges. By the time recommendations were presented, the PetFirst team was very comfortable with the Doe-Anderson interns and trusted their insights,” said Katie Blakeley, PetFirst Chief Executive Officer.
“At Doe-Anderson, we believe that we have a responsibility to educate the next generation of marketers. We spend months selecting young talent from the best schools, then foster that talent by assigning real client work and guiding the team through the stages of discovery, planning, execution and presentation of deliverables. PetFirst was an ideal partner, giving our interns the trust and respect that allowed them to deliver work that Doe-Anderson is extremely proud of,” said Michael Littman, Doe-Anderson Chief Marketing Officer.
“The Doe Anderson interns were talented, smart and driven, and the overall engagement was extremely positive. In fact, our experience with Doe Anderson’s internship program helped us decide to name Doe-Anderson as our agency of record,” said Blakeley.
Doe-Anderson is currently seeking candidates for spring 2016. For more information, please visit the careers page.