The following article originally appeared in Columbus Business First. OhioHealth Corp.'s first broadcast ad campaign under a new agency evolves but doesn't abandon the work Read more...
What does Doe do?
After 100 years of building brands, we have experience in just about every discipline. So, the more useful question might be, what don’t we do?
The most misunderstood word in modern marketing. If its purpose is still to help you differentiate your brand in a relevant way that makes customers more likely to choose your products and services, then we’re still all for it. In whatever form.
An increasingly data-driven world presents enormous challenges. And opportunities. We’ll equip your organization to make fact-based decisions that promote differentiation and profitable growth with every marketing dollar spent.
Brand Design & Identity
It’s more than just colors and typefaces. Although the properly chosen combination can help you create a personality and tone of voice that will set you apart meaningfully from your competition.
A clearly defined strategy tells the world what you stand for, allows you to stand out from your competitors and even helps you make decisions on developing new products and services.
Aligning yourself with social initiatives can go a long way in building a sympathetic brand image – when those partnerships are well-chosen. In a marketplace where customer and societal expectations are changing rapidly, we’ll help provide you with another powerful dimension of brand equity.
Delivering exceptional customer experiences means that every interaction matters. We’ll help you engage customers on their terms and form an enduring two-way relationship that delivers relevant experiences and greater brand loyalty.
As society seems to be constantly on the go, we are here to help keep you connected to what matters most – your customers. We translate and extend great ideas into innovative, engaging and compelling digital brand experiences.
Brand experiences offer consumers the things they can’t get from traditional media: the opportunity to touch, smell, taste and feel a brand. We create and activate experiential marketing programs that educate, motivate and connect.
Connecting the marketing message with your target is no easy task. It’s about reaching the right audiences when and where they are most likely to engage with your brand. Our media campaigns support brand strategies with effective and efficient solutions and measurable results.
Mobile marketing is about removing the location barrier between the buyer and the seller. We offer a unique blend of digital and traditional research to help brands create and participate in meaningful and measurable conversations that build relationships and fuel advocacy.
The line is blurring between advertising and promotions budgets. Through our experiential approach, our goal is to create engagement and experiences that don’t just express the essence of your brand, but also shorten the distance between impression and sales.
Public Relations makes the noteworthy newsworthy. That said, PR is not a standalone function, but a part of the integrated whole. We partner with our clients to understand their broader challenges, then create campaigns that align with strategic goals.
A disconnect between brand positioning and reputation creates a barrier to success and growth. We have broad experience helping organizations of all sizes enhance public trust, thereby protecting enterprise value.
Search marketing is about being there when the consumer needs you. Our paid search campaigns are designed with ROI in mind. With 10+ years of experience in this area we work closely with the leading search engines and have been recognized as an official Google partner.
Customers are using smartphones to check for offers and shopping tips, and are sharing them with their friends on social networks. We place the shopper at the center of every strategic decision to create powerful connections between your brand and your customers.
Social media marketing is no longer just about counting “likes.” It’s about tailoring your brand message to the places where your customers spend their time. We incorporate social media into an overall content strategy, creating authentic conversations that are relevant to your brand.
Does your agency understand the difference between your brand’s consumers and its customers? At Doe-Anderson, we work to build and strengthen necessary trade partnerships to ensure brands and products have the distribution and allies that drive turnover.
Websites & Apps
We create a dynamic viewing experience for easy reading and navigation. Doe-Anderson can design and develop a wide variety of responsive websites as well as custom mobile applications for any device or platform.