Some Case Studies are More Interesting Than Others
March 28, 2013
We’ve been working with the nice people at Maker’s Mark since 1971. Together, we turned an obscure brand of Kentucky bourbon into a worldwide power brand. Along the way we built the industry’s most successful Ambassador program and, when you get right down to it, really created a whole new category of distilled spirits, “premium bourbon.”
In 2012 Maker’s Mark and Doe-Anderson were recognized for our efforts. Here are a few highlights:
- Maker’s Mark was inducted into the Outdoor Advertising Association’s OBIE Hall of Fame for 25 years of consistently great creative work.
- Maker’s Mark won a 2012 David Ogilvy Award from the Advertising Research Federation for the outstanding use of consumer insight in developing compelling advertising.
- Ace Metrix named Maker’s Mark one of the “Five Most Effective Advertisers” in the alcohol category.
It all goes to show what can happen when a truly outstanding product is put into the hands of people with a real passion for telling its story in a memorable, differentiating way.
At Doe-Anderson we believe the most powerful form of marketing happens when someone who knows and loves a brand tells a friend with similar interests. It’s called Brand Enthusion,™ and it’s the direct result of a proprietary brand-planning process we call the 5Cs: Curiosity, Connection, Conversation, Confidence and Community. To find out how it works, call our CMO, Michael Littman, at 502-589-1700.