helping brands master change since 1915

Management Team

Todd Spencer
CEO — President
Tom Mudd
EVP — Chief Financial Officer
David Vawter
EVP — Chief Creative Officer
John Birnsteel
EVP — Chief Operating Officer
Julie Ice
SVP — Director of Accounting
Dan Burgess
SVP — Director, Public Relations
Ray Radford
SVP — Channel Marketing
Stephanie Massler
SVP — Media Director
Michael Littman
SVP — Chief Marketing Officer
Joe Pierce
SVP — Chief Digital Officer

Brand Roster

  • Arai Helmet, Inc. 2013
  • BDI Furniture 2012
  • Bellarmine University 2006
  • Belterra Park 2013
  • Bluegrass Cellular 2012
  • Carrier 2013
  • Central Bank 2007
  • Cincinnati Children’s Hospital 2010
  • Devil’s Cut 2012
  • GetSetGo 2013
  • Hillerich & Bradsby 1971
  • Independence Bank 2008
  • Jim Beam 2012
  • Jim Beam Black 2012
  • Maker’s Mark 1972
  • McAlister’s Deli 2011
  • Mellow Mushroom 2013
  • Mercy Academy 2013
  • Milton Madison Bridge Project 2008
  • Pinnacle Entertainment 2012
  • Red Stag 2012
  • Rudd 2010
  • Saint Xavier High School 2009
  • State of Kentucky 2010
  • The Ohio River Bridges Project 1998
  • Triumph North America 2011

Agency Services

  • Advertising
  • Brand Identity
  • Cause-Related Marketing
  • Creative Design
  • Crisis and Issues management
  • CRM
  • Customer Analytics
  • Digital Media & Search Marketing
  • Digital Production
  • Experiential Marketing
  • Internal/Employee Communications
  • Loyalty Marketing
  • Media Relations
  • Mobile Marketing
  • Promotional Marketing
  • Public Affairs
  • Public Relations
  • Relationship Marketing
  • Retail Marketing
  • Social Media & Marketing
  • Strategic Planning
  • Trade Marketing
  • Viral Marketing

Key Facts

Independent Agency 87 employees 4th oldest U.S. agency, still operating $10.0 million in 2013 revenue Client Sizes: $500 thousand
to $25 million

News

kynect is here. And it’s working. image.

kynect is here. And it’s working.

The Affordable Care Act. Obamacare. Health Care Reform. Salvation of the Uninsured. The End of the World As We Know It. No matter what you call it, it’s confusing and, to put it mildly, controversial. So to help Kentuckians embrace kynect, the only Southern state-run health exchange, we created a simple, colorful campaign and grassroots initiative that brought much-needed charm to a seriously loaded subject.

And statistics show our efforts have paid off. Click here to read more.

Eddie Prentiss Joins Doe-Anderson as VP, Executive Creative Director image.

Eddie Prentiss Joins Doe-Anderson as VP, Executive Creative Director

Doe-Anderson has added an Executive Creative Director to its ranks, one whose experiences range from retail and digital to packaged goods and even dodgeball. Ed (Eddie) Prentiss, who comes to Louisville from a digital agency in Austin, Texas, will serve as VP, Executive Creative Director, overseeing all creative direction on Jim Beam and associated brands. Click here to read more.

Doe-Anderson Named Agency of Record for Arai Helmet, Inc. image.

Doe-Anderson Named Agency of Record for Arai Helmet, Inc.

Arai, a leader in motorsports helmet design and construction for more than six decades, has named Doe-Anderson its agency-of-record. After meeting with Arai leadership in Japan, Doe-Anderson is taking on creative, digital and public relations efforts for the brand’s North America market. For more information, click here.

Mercy Academy and Doe-Anderson help girls adapt to the real world

Our client Mercy Academy offers a unique Performance Based Curriculum that helps prepare young girls to succeed in the real world that awaits them once they are finished with their education.  We saw that point of difference as the perfect opportunity to debunk a few old fairy tales, and speak to girls in a language they (and their…
Read More »

10,000-Pound Decoration Arrives at <br/>KFC Yum! Center image.

10,000-Pound Decoration Arrives at
KFC Yum! Center

We helped our client, Northwestern Mutual, hang a 10,000-pound reminder in the lobby of the KFC Yum! Center to celebrate the NCAA® National Championship won by the University of Louisville men’s basketball team in 2013. Northwestern Mutual donated the massive center-court portion of the floor to U of L and turned the rest of the floor into souvenir…
Read More »

View all news

Work

2014 Rebranding Campaign

2014 Rebranding Campaign

2014 Rebranding Campaign

2014 Rebranding Campaign

Carrier Brand<br/> Re-introduction
Carrier Brand<br/> Re-introduction

Carrier Brand
Re-introduction

Carrier Brand<br/> Re-introduction
Carrier Brand<br/> Re-introduction

Carrier Brand
Re-introduction

Pro Shade Print
Pro Shade Print

Pro Shade Print

“Robots” Print
“Robots” Print

“Robots” Print

Kentucky Health Benefit Exchange — “kynect is here. And it’s working.”

Kentucky Health Benefit Exchange — “kynect is here. And it’s working.”

Digital Recipe Cards
Digital Recipe Cards

Digital Recipe Cards

Digital Recipe Cards
Digital Recipe Cards

Digital Recipe Cards

Digital Recipe Cards
Digital Recipe Cards

Digital Recipe Cards

Bourbon vs. Whisky Infographic
Bourbon vs. Whisky Infographic

Bourbon vs. Whisky Infographic

“Prepare for Real Life” Digital
“Prepare for Real Life” Digital

“Prepare for Real Life” Digital

“Prepare for Real Life” Bus Shelter
“Prepare for Real Life” Bus Shelter

“Prepare for Real Life” Bus Shelter

“Prepare for Real Life” Outdoor
“Prepare for Real Life” Outdoor

“Prepare for Real Life” Outdoor

“Prepare for Real Life” Outdoor
“Prepare for Real Life” Outdoor

“Prepare for Real Life” Outdoor

“Prepare for Real Life” Print
“Prepare for Real Life” Print

“Prepare for Real Life” Print

“Hometown Advantage” TV

“Hometown Advantage” TV

“Hometown Advantage” Print
“Hometown Advantage” Print

“Hometown Advantage” Print

“Hometown Advantage” Print
“Hometown Advantage” Print

“Hometown Advantage” Print

“Hometown Advantage” Outdoor
“Hometown Advantage” Outdoor

“Hometown Advantage” Outdoor

“Bank Local” Digital
“Bank Local” Digital

“Bank Local” Digital

Drive Sober Labor Day Campaign — Banner Ad
Drive Sober Labor Day Campaign — Banner Ad

Drive Sober Labor Day Campaign — Banner Ad

Drive Sober Labor Day Campaign — Outdoor
Drive Sober Labor Day Campaign — Outdoor

Drive Sober Labor Day Campaign — Outdoor

Drive Sober Labor Day Campaign — Bathroom Mirror Cling
Drive Sober Labor Day Campaign — Bathroom Mirror Cling

Drive Sober Labor Day Campaign — Bathroom Mirror Cling

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

Kentucky State Fair Outdoor and Digital
Kentucky State Fair Outdoor and Digital

Kentucky State Fair Outdoor and Digital

Kentucky State Fair Outdoor and Digital
Kentucky State Fair Outdoor and Digital

Kentucky State Fair Outdoor and Digital

“Your Community, Expanded” Outdoor Board
“Your Community, Expanded” Outdoor Board

“Your Community, Expanded” Outdoor Board

Posters
Posters

Posters

Direct Mail
Direct Mail

Direct Mail

Airport Creative
Airport Creative

Airport Creative

kynect Educational TV Spot

kynect Educational TV Spot

“Your Community, Expanded” TV Spot

“Your Community, Expanded” TV Spot

“Your Community, Expanded” TV Spot

“Your Community, Expanded” TV Spot

“High on Thai” Poster
“High on Thai” Poster

“High on Thai” Poster

“High on Thai” Menu Cover and Insert
“High on Thai” Menu Cover and Insert

“High on Thai” Menu Cover and Insert

kynect: Kentucky’s Healthcare Connection Video

kynect: Kentucky’s Healthcare Connection Video

kynect Print Ad
kynect Print Ad

kynect Print Ad

“Banking for the people, by the people” TV Spot

“Banking for the people, by the people” TV Spot

Clients

Maker’s Mark logo.
Carrier logo.
Hillerich & Bradsby logo.
Pinnacle Entertainment logo.
State of Kentucky logo.
Triumph North America logo.
Arai Helmet, Inc. logo.
Cincinnati Children’s Hospital logo.
Jim Beam logo.
Central Bank logo.
Independence Bank logo.
Bluegrass Cellular logo.
BDI Furniture logo.
Bellarmine University logo.
Mellow Mushroom logo.
Rudd logo.
Devil’s Cut logo.
The Ohio River Bridges Project logo.
Saint Xavier High School logo.
Jim Beam Black logo.
Red Stag logo.
McAlister’s Deli logo.
Milton Madison Bridge Project logo.
GetSetGo logo.
Mercy Academy logo.
Belterra Park logo.

Team

Aaron Wheeler
Abby Schuhmann
Ainsley Jones
Al Werner
Amanda Matter
Amy Balz
Amy McNatt
Andrea Serapiglia
Andrew Isaacs
Barb Renfroe
Bill Connelly
Bill Schelling
Bob Lauder
Brian Easton
Brittany Campisano
Bruce Pugh
Chase Stewart
Chris Fischer
Christa Dunnagan
Christian Walsh
Claire Seiffert
Courtney Kempf
Dan Burgess
David Finch
David Lowe
David Vawter
Debbie Wilson
Delane Wise
Donald Reibert
Eddie Prentiss
Edna Spoelker
Elle Fuller
Emily Cohron
Emily Reid
Erin Spalding
Gary Elder
George Archie
Ginger Knox
Heather Fuhrmann
Helen Heinzen
Jeff Berry
Jenny Jacoby
Jinks Miles
Joanna Clark
Joe Pierce
John Birnsteel
Jonathan Bell
Julie Ice
Kathryn Nassr
Katie Baskett
Kevin Price
Kristy Calman
Laura Proctor
Lee Dorsey
Maddie Stevens
Mari Graham
Matt Mascarich
Maureen Pilkinton
Meagan Boyle
Melanie Whitham
Michael Littman
Mike Bagby
Natalie Smith
Nicole Steeves
Philip Guess
Rachel Ford
Ray Radford
Richard Glasser
Sarah Allen
Scott Boswell
Scott Troutman
Stephanie Massler
Tabitha Hodges
Terrie Wright
Tim Cleary
Tim Kennedy
Todd Spencer
Tom Mudd
Tom Walthall
Trina Reisert
Troy Burkhart
Ty Taylor
Wes Keeton
Zach Stewart
Zack Burleson

History

1910

1915

Elmer Doe, Copy Chief at J. Walter Thompson in New York, tires of New York and sets out for greener pastures. Days after stepping off the train in Louisville he falls head over heels with a local debutante. An agency is born.

1920

1925

Doe hires paint salesman Warwick Anderson as a copy trainee for the grand sum of $0 per week.

1930

1939

Anderson gets even with Doe by putting his name on Elmer’s business cards, as Anderson’s success in landing accounts causes the agency to be renamed Doe-Anderson.

1940

1950

1950

Doe hires Louisville’s first female media director, Pat Porter, who leads the department 
into the TV era.

1958

Doe-Anderson incorporates and begins offering equity to all employees – a point of difference 
that endures to this day.

1960

1965

Warwick Anderson steps down as president, naming Larry Barker as his successor.

1970

1971

Hillerich & Bradsby, makers of the Louisville Slugger, arrive at Doe for the start of a 39-year 
(and counting) home stand.

1973

Robert Allison becomes the agency’s fourth CEO, leading the agency onto the national stage. 
As the agency’s presence grows, Allison is named to the 4A’s National Board of Directors.

1973

Armed with an impressive set of strategic tools and a very large cavalry saber, Jim Lindsey arrives at Doe-Anderson. Over the next 25 years he will guide the Maker’s Mark brand from regional obscurity to international prominence.

1973

Maker’s Mark creator Bill Samuels, Sr., hires Doe-Anderson, then proceeds to write all the ads himself. His son, Bill, Jr., has followed in his father’s footsteps for the past 30 years.

1975

Doe-Anderson acquires its first $1 million account: American Air Filter. (The world was 
a much dustier place in the ‘70s.)

1980

1980

Doe-Anderson plays a key role in helping turn KFC mogul John Y. Brown, Jr., into one of Kentucky’s most effective and high-profile governors. Perhaps surprisingly, the chicken does 
not become state bird.

1981

Our radio campaign for North American Van Lines featuring Hollywood legend Orson Welles sweeps the CLIO Awards two years running. Welles is alleged to have commented, “Working with Bob (Beggs, CD) and Phil (Payne, Account Director) was perhaps the crowning achievement of my career.”

1984

Art director Marty Jewett wins his first OBIE Award for a Maker’s Mark outdoor board. To date the campaign has received over 150 OBIE citations, making it one of the most recognized out-of-home campaigns in the world.

1985

Doe-Anderson becomes the first agency in Kentucky to open a separate Public Relations division; it’s still winning clients and shaping opinion 25 years later.

1988

Doe-Anderson’s TV campaign for Ashland Oil promoting keeping kids in high school is honored for its effectiveness by being read into the US Congressional Record.

1990

1993

The agency moves into expanded new quarters in the midst of Main Street’s historic Iron Quarter, in the conveniently named Doe-Anderson Building.

1993

After 20 years of leadership, Bob Allison retires. Dave Wilkins succeeds him. Over the next 10 years, the agency more than doubles in size.

2000

2007

Doe-Anderson appoints only its sixth CEO in 92 years of existence, naming 15-year agency veteran Todd Spencer to the post. Insiders concur that Spencer was “clearly the tallest man
 for the job.”

2008

Doe-Anderson trademarks its unique strategic planning process as Brand Enthusion™, turning traditional brand planning upside down, inside out and every which way but loose.

2009

Doe defines, names and launches the world’s first ultrapremium rye whiskey, (rī)1. A barrelful of accolades rolls our way, including a Communication Arts Design Award for the brand’s package.

2010

2010

The Commonwealth of Kentucky returns to Doe-Anderson’s client list.

2012

New agency Web site launches. Immediately thereafter, agency’s digital development team goes home for a long nap.

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Work with us

Michael Littman

SVP, Chief Marketing Officer
502-815-3350

Talk to Michael