Boomers. Echo boomers. Gen Xers. Millennials. Small screen. Big data. Content. Convergence. BYOD. Blablablabla.
The marketing holy grail (and the corresponding jargon) changes with the season. As strategists and communicators, our mission is to stay one step ahead of our clients by providing useful insights into their consumers — insights we bring to life to ensure our clients remain one step ahead of their competitors.
At Doe-Anderson we have been helping our clients compete and win since 1915, or about five years before the first radio news broadcast. From our home base on Louisville’s Main Street (in an adapted whisky warehouse), we move brands where customers are headed – before everyone else gets there.
Having seen hundreds of our competitors have their moments and then disappear from the scene, we know from daily experience that the forces of change are unavoidable. But letting them sweep you away into irrelevance isn’t.
That’s why we’ve continued to thrive into this, our hundredth year of existence. And it’s why our clients continue to benefit from our ability to see what’s coming and to help them adapt as necessary to stay relevant and top-of-mind with the right audience. It’s why we’re here.
In our opinion, the alternative just isn’t a very interesting place to be.