Our client Mercy Academy offers a unique Performance Based Curriculum that helps prepare young girls to succeed in the real world that awaits them once they are finished with their education. We saw that point of difference as the perfect opportunity to debunk a few old fairy tales, and speak to girls in a language they (and their…
Read More »
We helped our client, Northwestern Mutual, hang a 10,000-pound reminder in the lobby of the KFC Yum! Center to celebrate the NCAA® National Championship won by the University of Louisville men’s basketball team in 2013. Northwestern Mutual donated the massive center-court portion of the floor to U of L and turned the rest of the floor into souvenir…
Read More »
For more than 200 years, family has been the driving force behind the Jim Beam® brand. Seven generations of Beams have worked on the recipe, crafting it into the world’s number one Kentucky bourbon. Now, Doe-Anderson and Jim Beam have launched a program that invites fans to become a part of that tradition by joining the “first…
Read More »
Since its inception, the Maker’s Mark brand has been known for its dedicated, and often unusual, approach to engaging fans. But times are changing, and so are channels of communication. So how can a brand continue to interact with its following in the fast-paced world of digital trends? It adapts. Which is exactly what we helped Maker’s Mark…
Read More »
With the kynect campaign now in full swing, our animated characters have been popping up everywhere. Including the United Kingdom.
Creative Review, the UK’s running commentary on noteworthy advertising, design and visual culture, recently showcased our kynect campaign on its Web site. The feature was submitted by London-based production company Picasso Pictures, who designed and executed the kynect animation. Click here to view the full article.
Elmer Doe, Copy Chief at J. Walter Thompson in New York, tires of New York and sets out for greener pastures. Days after stepping off the train in Louisville he falls head over heels with a local debutante. An agency is born.
Doe hires paint salesman Warwick Anderson as a copy trainee for the grand sum of $0 per week.
Anderson gets even with Doe by putting his name on Elmer’s business cards, as Anderson’s success in landing accounts causes the agency to be renamed Doe-Anderson.
Doe hires Louisville’s first female media director, Pat Porter, who leads the department into the TV era.
Doe-Anderson incorporates and begins offering equity to all employees – a point of difference that endures to this day.
Warwick Anderson steps down as president, naming Larry Barker as his successor.
Hillerich & Bradsby, makers of the Louisville Slugger, arrive at Doe for the start of a 39-year (and counting) home stand.
Robert Allison becomes the agency’s fourth CEO, leading the agency onto the national stage. As the agency’s presence grows, Allison is named to the 4A’s National Board of Directors.
Armed with an impressive set of strategic tools and a very large cavalry saber, Jim Lindsey arrives at Doe-Anderson. Over the next 25 years he will guide the Maker’s Mark brand from regional obscurity to international prominence.
Maker’s Mark creator Bill Samuels, Sr., hires Doe-Anderson, then proceeds to write all the ads himself. His son, Bill, Jr., has followed in his father’s footsteps for the past 30 years.
Doe-Anderson acquires its first $1 million account: American Air Filter. (The world was a much dustier place in the ‘70s.)
Doe-Anderson plays a key role in helping turn KFC mogul John Y. Brown, Jr., into one of Kentucky’s most effective and high-profile governors. Perhaps surprisingly, the chicken does not become state bird.
Our radio campaign for North American Van Lines featuring Hollywood legend Orson Welles sweeps the CLIO Awards two years running. Welles is alleged to have commented, “Working with Bob (Beggs, CD) and Phil (Payne, Account Director) was perhaps the crowning achievement of my career.”
Art director Marty Jewett wins his first OBIE Award for a Maker’s Mark outdoor board. To date the campaign has received over 150 OBIE citations, making it one of the most recognized out-of-home campaigns in the world.
Doe-Anderson becomes the first agency in Kentucky to open a separate Public Relations division; it’s still winning clients and shaping opinion 25 years later.
Doe-Anderson’s TV campaign for Ashland Oil promoting keeping kids in high school is honored for its effectiveness by being read into the US Congressional Record.
The agency moves into expanded new quarters in the midst of Main Street’s historic Iron Quarter, in the conveniently named Doe-Anderson Building.
After 20 years of leadership, Bob Allison retires. Dave Wilkins succeeds him. Over the next 10 years, the agency more than doubles in size.
Doe-Anderson appoints only its sixth CEO in 92 years of existence, naming 15-year agency veteran Todd Spencer to the post. Insiders concur that Spencer was “clearly the tallest man for the job.”
Doe-Anderson trademarks its unique strategic planning process as Brand Enthusion™, turning traditional brand planning upside down, inside out and every which way but loose.
Doe defines, names and launches the world’s first ultrapremium rye whiskey, (rī)1. A barrelful of accolades rolls our way, including a Communication Arts Design Award for the brand’s package.