Doe-Anderson is honored to be recognized among the world’s best advertising practitioners in the Graphis Advertising Annual 2017 competition. Doe-Anderson took home three Gold and Read more...
As a part of the pilot RevIt Marketing program, created by Greater Louisville Inc. and Nucleus and housed at iHub, Doe-Anderson offered expertise and strategic insights to Read more...
Now that the dust has settled on 2016 and we’ve all moved on from our New Year’s resolutions (just us?), we’re taking a look back Read more...
The dodo (Raphus cucullatus).
The last confirmed sighting of a live dodo was on the island of Mauritius in 1662. Don’t be a dodo.
Boomers. Echo boomers. Gen Xers. Millennials. Small screen. Big data. Content. Convergence. BYOD. Blablablabla.
The marketing holy grail (and the corresponding jargon) changes with the season. As strategists and communicators, our mission is to stay one step ahead of our clients by providing useful insights into their consumers — insights we bring to life to ensure our clients remain one step ahead of their competitors.
At Doe-Anderson we have been helping our clients compete and win since 1915, or about five years before the first radio news broadcast. From our home base on Louisville’s Main Street (in an adapted whisky warehouse), we move brands where customers are headed – before everyone else gets there.
Having seen hundreds of our competitors have their moments and then disappear from the scene, we know from daily experience that the forces of change are unavoidable. But letting them sweep you away into irrelevance isn’t.
That’s why we’ve continued to thrive into this, our hundredth year of existence. And it’s why our clients continue to benefit from our ability to see what’s coming and to help them adapt as necessary to stay relevant and top-of-mind with the right audience. It’s why we’re here.
In our opinion, the alternative just isn’t a very interesting place to be.