What changed besides everything?
We’ve seen (and even published) lots of guidance for how brands should act in the midst of the global COVID pandemic, but we couldn’t help but wonder… then what? This crisis, like others throughout history, will have lasting effects. Our attitudes and behaviors will be affected by this shared situation.
By watching how consumers are changing in real time, we’ve identified seven key trends that will reflect the lasting impact of COVID-19. Each reflects a shift driven by the crisis, rooted in a fundamental human need. Whether it’s a renaissance for credentialed experts or the new popularity of preparedness culturally, we’ve outlined what’s happening today, what’s to come and how brands might adjust.