Pros at Pipes

Roto-Rooter is the biggest and best-known plumbing repair brand in the country – but the next generation of homeowners are more likely than ever to turn to social for plumbing advice. How could we tap into that tendency and use organic social to drive relevance – and ultimately preference – for a nearly one-hundred-year-old brand?

A hyper-relevant, utterly ownable Roto-Rooter skate video in honor of National Go Skateboarding Day. Not only did it prove that Roto-Rooter are the true pros at pipes – and half-pipes – it took the skate community by storm and started a totally organic trend of its own.