Paid Search Planner/Buyer
The primary goal of this position is to plan, implement and manage client paid search (SEM) campaigns.
Summary
Doe-Anderson is looking for a Paid Search Planner/Buyer to join the dynamic media team. The primary goal of this position is to plan, implement and manage client paid search (SEM) campaigns. The job entails being strategic, administrative and collaborative. The individual must enjoy working with others and be able to work effectively with details, deadlines and change.
Responsibilities
Collaborate with other SEM Planner/Buyer to split client assignments and provide backup on nonassigned accounts when needed.
Work directly with Client Partnership and Media team members to understand campaign objectives and how they relate to prospect search behavior.
Use this knowledge to create recommended paid search campaigns.
Build and implement search campaigns within Google Ads and Microsoft Ads platforms from the ground up.
Work closely with the Analytics and Ad Ops teams to implement proper tracking.
Regularly monitor and optimize assigned search campaigns within platforms based on delivery and performance.
Work with Media and Analytics team members to contribute to monthly and annual campaign reports and insights.
Be comfortable in team and client settings for both informal meetings and presentations.
Stay up to date on platform changes, industry trends and new tools. Share information with internal teams as needed.
Qualifications
Two+ years of paid search (SEM) experience preferred.
Proficiency in paid search platforms, such as Google Ads and Microsoft Ads.
Experience in budget planning and management in relation to advertising.
Strong presentation skills.
Google Ads Certification a plus.
About Doe-Anderson
You know the cliché about a company being “like a family?” Well, sometimes clichés become clichés because they’re true. In the case of Doe-Anderson, you would be joining an organization that’s been nurturing careers (and the people attached to them) for well over a century. We like to think it’s because you can carve your own path here, supported by management and your peers. We try hard to keep the corporate politics to a minimum and the self-reliance to the max. That may be why almost half our employees are shareholders in the company – and why people tend to stick around nearly three times the ad agency average. There’s something about the place that makes it hard to leave.
At Doe-Anderson, we have a long history of creating work that, well, works. To do this, we strive to reflect the world we live in and speak to every day. Building belief in brands begins with believing in and celebrating one another as individual members of a diverse and inclusive team.
We will never disqualify a potential team member based on race, color, religion, sex, sexual orientation, gender identity, national origin or veteran or disability status.
The Perks
Summer Fridays
From Memorial Day to Labor Day, we close-up shop at 3:00pm every Friday. Because making the most of every summer makes us better at what we do. Get what you gotta do done (well), and go have fun.
Work-from-anywhere Weeks
For four weeks a year, you can choose to work from literally anywhere in the world you want to. When? That’s up to you. Where is, too. Like the name says – anywhere. The farther flung, the more culturally enriching, the better.
Agency Recharge Weeks
For a full week in the summer and winter, we all close our laptops (and the agency closes its doors) to rest and recharge without worrying about what we might be missing at work. That’s in addition to your standard vacation time.
Totally Employee Owned
We’re 100% employee owned. No holding company or board of directors to answer to (or pay out profits to). Once you’ve put down roots here, you can buy in and be an owner alongside the nearly half of our employees who are, too.
About Louisville
Our hometown since 1915 was recently dubbed “the new Austin.” We’re not sure what that means, but we’ll take it as a compliment. We like to think of Louisville as the place where Southern hospitality begins but Midwestern common sense and practicality stick around. It’s a blend of the best of both cultures. And speaking of culture, we’ve long been known for having one of the country’s most dynamic art scenes. Over the past decade, our food scene has caught up, with Louisville becoming recognized as one of the leaders in the farm-to-table movement. Oh, and did we mention bourbon? Mix in with a low cost of living and an ease of getting around. Stir well. Enjoy.
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