EvoShield Rib Shirt Campaign

Wilson

Launching in a new category leveraging EvoShield’s first college NIL deal.

The Challenge

Introduce EvoShield – a trusted baseball/softball equipment brand – as a new voice for protection and swagger in football.

The Solution

Leverage EvoShield’s NIL contracts to showcase the football-specific “Rib Shirt” is protection, not pads.

Creative Execution

Gear Spotlight

We developed an entirely new visual look with fluid animations to help highlight the ease of movement and improved protection the rib shirt provides – while also bringing attention to the stylish “drip” of the gear itself.

Organic Social

Player Testimonials

In addition to showing the gear in action, we still needed to explain all the benefits that come from this extra piece of protection. So, we let our top college athletes, who use it every game, talk through all they love about their rib shirts – which was quite literally everything we wanted to say.