Introduce EvoShield – a trusted baseball/softball equipment brand – as a new voice for protection and swagger in football.
Leverage EvoShield’s NIL contracts to showcase the football-specific “Rib Shirt” is protection, not pads.
We developed an entirely new visual look with fluid animations to help highlight the ease of movement and improved protection the rib shirt provides – while also bringing attention to the stylish “drip” of the gear itself.
In addition to showing the gear in action, we still needed to explain all the benefits that come from this extra piece of protection. So, we let our top college athletes, who use it every game, talk through all they love about their rib shirts – which was quite literally everything we wanted to say.