Reach
1.5M
As the Kentucky Derby Museum celebrated its 40th anniversary, it was time to reintroduce the museum – not as a room full of dusty trophies, but as a thrilling place to relive the most exciting two minutes in sports.
The Only Place
Kentucky Derby Museum
Bringing a local legend out of the shadows and into the spotlight.
The Challenge
The Solution
We captured what makes the KDM as one of a kind as the cultural phenomenon it commemorates. We built a fully integrated campaign that targeted interest-based audiences, focusing on both awareness tactics like broadcast and out-of-home and conversion-based tactics such as gamified high-impact display, paid social and paid search.
Creative Approach:Hitting full stride
If your museum is unlike any other, your work has to be, too. From capturing captivating moments of the experience to mixing stills, video and selfie footage in the final cut, every step of the creative process harnessed the real uniqueness of the museum. It was all about shaking loose stereotypical museum stuffiness and replacing it with unexpected energy.
Results
Impressions
10.2M
Increased Likelihood User Will Convert
7.5x
Increased Media-Attributed Sales
30%
)
)