Impressions
346M
A cancer diagnosis – and even cancer treatment itself – is a frightening thing. How do we capture the empowering and inspiring side of OhioHealth’s world-class cancer care?
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Keep Making Plans
OhioHealth
Joyfully reimagining the way we think about cancer and what comes after a diagnosis.
The Challenge
The Solution
We dug deep into real patient insights to find the pure joy – and incredible strength – at the heart of every cancer story.
doe anderson ohiohealth keep making plans newspaper print ad
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Results
Awareness
+200%
Consideration for Screenings
+100%
CTV Completion Rate
98.3%
Website Visitors
124k
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