Above-Average Views on TikTok
34%
Every holiday, residential plumbing problems spike nationwide (more people at home, more parties, more flushes). But the holidays are also the toughest time to grab a potential customer’s attention.
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Will It Flush
Roto-Rooter
Driving social engagement – and sales leads – right when it matters most.
The Challenge
The Solution
An ownable, ongoing don’t-try-this-at-home social series. Tailor-made for the holidays, but strategically designed to remind consumers who to call when that plumbing problem pops up.
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Strategery
Ridiculous for a Reason
A deceptively simple, socially focused concept deeply rooted in strategy and our distinctive Roto-Rooter brand voice. Because nobody wants to think about a plumbing emergency unless they absolutely have to (especially during the holidays). But everybody wants to know if you can flush a fruitcake down the toilet.
In-house
Shooting at Scale
Producing the entire series in-house with our production team meant building a bathroom set on a budget, including a false-bottom toilet we could quickly unclog at will. It also meant significant client cost savings and a streamlined production process.
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Results
Above-Average Views on Instagram Reels
7x
Total Views Across Platforms
224K
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