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All Together

Norton Healthcare
Connecting the whole community through a campaign that’s bigger than health care.

The Challenge

People are fed up with our broken health care system and all the hurdles it brings, especially for marginalized populations. Norton Healthcare is a different kind of provider – dedicated to equal access and quality care for the entire community – in need of a different kind of campaign.

The Solution

We tapped the real people and real places of Louisville to create more than a campaign – a love letter to the whole community. No actors. No sets. Just the real sense of compassion that comes with caring for your whole city.

neighborhood friends
norton's got your back smiling man
two friends smiling
you got this poster with jaylin

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