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Leave Plumbing to the Pros

Refreshing a beloved brand – in a less-than-beloved category – for the next generation of homeowners.

The Challenge

As the biggest plumbing repair brand in North America (by a mile), Roto-Rooter was highly trusted by older audiences – but still needed to break through and build a lasting impression with the next generation of homeowners.

The Solution

A full brand refresh – elevating Roto-Rooter’s most iconic assets, stripping away the excess and making a more emotionally driven, consumer-centric connection with modern homeowners. Especially the ones in the middle of a plumbing problem.

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The Places We Turn To First

Some things, you just shouldn't do. This includes messing with your own plumbing. So we went to the places we turn to first when plumbing goes awry – like the hardware store, the internet and even duct tape – all while reminding viewers that it's best to leave plumbing to the pros at Roto-Rooter.

Streaming Audio
roto rooter log jams billboard
roto rooter save the bidet billboard
Brand Refresh

Plumbing never looked so good

Refreshing an iconic brand like Roto-Rooter – and reaching the next generation of homeowners – is all about staying a step ahead without abandoning what made you a household name in the first place. We elevated the key iconic elements that make Roto-Rooter so recognizable and stripped away any excess that was getting in the way of brand recall, creating a fresh look and feel that felt both current and classic.

old roto rooter van
new roto rooter van
roto rooter hat and wrench

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