As the biggest plumbing repair brand in North America (by a mile), Roto-Rooter was highly trusted by older audiences – but still needed to break through and build a lasting impression with the next generation of homeowners.
Leave Plumbing to the Pros
Roto-Rooter
Refreshing a beloved brand – in a less-than-beloved category – for the next generation of homeowners.
The Challenge
The Solution
A full brand refresh – elevating Roto-Rooter’s most iconic assets, stripping away the excess and making a more emotionally driven, consumer-centric connection with modern homeowners. Especially the ones in the middle of a plumbing problem.
The Places We Turn To First
Some things, you just shouldn't do. This includes messing with your own plumbing. So we went to the places we turn to first when plumbing goes awry – like the hardware store, the internet and even duct tape – all while reminding viewers that it's best to leave plumbing to the pros at Roto-Rooter.
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Brand Refresh
Plumbing never looked so good
Refreshing an iconic brand like Roto-Rooter – and reaching the next generation of homeowners – is all about staying a step ahead without abandoning what made you a household name in the first place. We elevated the key iconic elements that make Roto-Rooter so recognizable and stripped away any excess that was getting in the way of brand recall, creating a fresh look and feel that felt both current and classic.
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