Our homework was to boost enrollment by growing the number of quality student leads. But there’s a snag – more and more of today's students see real-world experience as better career prep than higher education.
sullivan university culinary dessert cakes and cherries
The School of Doing
Sullivan University
Getting hands-on with higher education – literally.
The Challenge
The Solution
We repositioned Sullivan as “The School of Doing" – spotlighting the unique ways hands-on training drives student success. Because doing is the most natural way of learning.
CREATIVE APPROACH:NO TALK, ALL ACTION
The higher education space is full of predictable, smiling students, so we took a bold turn: we dreamed up colorful, stylish and totally unexpected mini-worlds where actions speak louder than words. Sound design was key – from the satisfying “crunch” of the vegetables being chopped to the roar of the open flame. We ditched the voiceover and let the doing do all the talking.
DIGITAL DISPLAY
BOLDLY BEYOND THE EXPECTED
Eye-catching digital display ads were crafted to spark curiosity and inspire action, making users eager to dive into Sullivan’s hands-on learning experience. The vibrant visuals ensured our message would stand out in a sea of sameness.
WEB
CAMPAIGN LANDING PAGES
Designed to captivate and convert, our media landing pages turn interest into action with a bold look and simple, intuitive details. These pages aren’t just a stop – they’re a gateway to Sullivan’s unique educational opportunities.
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