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Healthy Homes

Carrier
Helping pandemic consumers breathe easier with an innovative, integrated campaign built on brand truths.

The Challenge

The height of the pandemic got people thinking about air quality more than ever before (or since). How could Carrier – one of the biggest names in indoor air – turn that shift in mindset into a shift in sales?

The Solution

Integrated, hyper-targeted partnerships that intuitively reimagined air quality as the key to a comfortable home.

Over
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Tapping into our reno target at houzz.com

Home reno projects were one of those rare things on the rise during the pandemic. So, we partnered with houzz.com to reach their reno-curious audience with custom content – pulling through our key message that clean air is the smartest home upgrade.

Results

Impressions
125M
TV ad recall lift
+10%
Sales to prior year
+37%

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