Impressions
125M
The height of the pandemic got people thinking about air quality more than ever before (or since). How could Carrier – one of the biggest names in indoor air – turn that shift in mindset into a shift in sales?
doe anderson carrier showcase stand alone machine in front of bookcase closeup poster image
Healthy Homes
Carrier
Helping pandemic consumers breathe easier with an innovative, integrated campaign built on brand truths.
The Challenge
The Solution
Integrated, hyper-targeted partnerships that intuitively reimagined air quality as the key to a comfortable home.
Over
view:Tapping into our reno target at houzz.com
Home reno projects were one of those rare things on the rise during the pandemic. So, we partnered with houzz.com to reach their reno-curious audience with custom content – pulling through our key message that clean air is the smartest home upgrade.
Results
TV ad recall lift
+10%
Sales to prior year
+37%
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