The height of the pandemic got people thinking about air quality more than ever before (or since). How could Carrier – one of the biggest names in indoor air – turn that shift in mindset into a shift in sales?
Integrated, hyper-targeted partnerships that intuitively reimagined air quality as the key to a comfortable home.
Home reno projects were one of those rare things on the rise during the pandemic. So, we partnered with houzz.com to reach their reno-curious audience with custom content – pulling through our key message that clean air is the smartest home upgrade.