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No Ordinary Pet Store

Feeders Supply
Turning a beloved pet store chain into an even more beloved, fully integrated customer experience.

The Challenge

How could Feeders Pet Supply – a classic “neighborhood” brick-and-mortar brand – possibly beat the ease (and reach) of ordering your fur baby’s food from an online megastore?

The Solution

An e-commerce strategy that’s all about locality – amplifying online the friendly, folksy vibe that made pet lovers fall in love with Feeders in the first place.


CAGR increase
Digital sales revenue increase
New-store revenues ahead of projections

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