CAGR increase
19.1%
How could Feeders Pet Supply – a classic “neighborhood” brick-and-mortar brand – possibly beat the ease (and reach) of ordering your fur baby’s food from an online megastore?
No Ordinary Pet Store
Feeders Supply
Turning a beloved pet store chain into an even more beloved, fully integrated customer experience.
The Challenge
The Solution
An e-commerce strategy that’s all about locality – amplifying online the friendly, folksy vibe that made pet lovers fall in love with Feeders in the first place.
Results
Digital sales revenue increase
106%
New-store revenues ahead of projections
32%
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