Kentucky Proud is a vital, statewide initiative supporting local farmers and their products. Good stuff – except most Kentucky shoppers didn’t understand what it meant or why it mattered.
The Freshest Party in Town
Making sure every marketing dollar – from web builds to print pieces – makes a difference for Kentucky Farmers.
We rebuilt its brand identity from the ground up – new website, new progressive web app, a strategic range of seasonal campaigns – to put Kentucky shoppers (and their families) at the center of the story.