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Worth It

Maui Jim
Uncovering a deeper connection between the luxury eyewear brand and the little moments we cherish most.

The Challenge

Maui Jim’s hi-tech lenses put the rest of the eyewear game to shame. The challenge was convincing consumers the difference really mattered – and was worth paying for.

The Solution

A campaign built around capturing the emotional – not practical – benefit of seeing things more clearly. Not better vision. A more beautiful world.

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