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Brand Strategy

Effective starts here

It’s the biggest picture
A clearly defined strategy tells the world what you stand for, and why it matters.

Finding the place where your brand appropriately intersects with people and culture is at the heart of our work, and it all starts with knowing what makes people do what they do: their values, attitudes and motivations.

  • Brand Positioning
  • Brand Messaging
  • Brand Naming & Identity
  • Connections Planning
  • Brand Purpose
  • Consumer Research
  • Consumer Trends
  • Consumer Discovery
  • Shopper Marketing
  • Workshop Design & Facilitation

Our fundamentals

Discovery should be immersive, engaging and ongoing.

​Our process always begins with a deep discovery process that is immersive, engaging and ongoing. Through a host of proven tools and techniques­ – from research to workshops – our team of strategists seek to answer five essential questions:

What makes your brand compelling, enduring, distinctive and credible; and, finally, what inspires the organization and its leaders?

Teamwork makes the dream work. (Usually.)

But sometimes a lot of voices can make the dream loud or busy or ambiguous. The strategic planners at Doe-Anderson are savvy facilitators and consensus-builders, making us a great fit for partnering with complex organizations. From prioritization models to positioning workshops, we help align team members with different needs to uncover smarter solutions that work across units.

We value a really good problem statement.​

Many of our clients can name their business challenge but have a harder time understanding what role marketing can play and how to properly measure success. With a deep bench of strategists and data analysts, we thoughtfully approach our clients’ challenges, really understanding the ultimate problem to better craft the marketing objectives (that support the overall organization’s objectives), key KPIs for those objectives and smart initiatives that help us get there.

We are problem-solvers.

Information and insights only matter if you can make them actionable. Ours is a problem-solving business, and our efforts are channeled by purpose: to introduce a new idea, to change a mind or to trigger action. No two client circumstances are alike. Our team of strategists and planners marry consumer-centric thinking with brand-centric planning to help our clients achieve their goals. When our clients succeed, we succeed.

Keeping pace with culture.

Knowing what to say is only half the job. To succeed, you must also know when and how to say it, and that means keeping up with the latest trends, topics and technologies that define life in the real world today. This critical work helps us drive our strategic thinking through the whole of the marketing plan so that the development and deployment of the work are as smart and effective as they possibly can be.

We bring empathy with us everywhere.​

In all organizations – and with all challenges – being empathetic to the client, the consumer and/or the audience is always important to get it right. From understanding what we need, to what will move hearts and minds, we have to be able to “wear the clothes”​ of everyone in the audience. As we develop our plans, we often create workshops with our clients’ teams that include deep-empathy exercises and activities to help us all gain a better perspective for​ how to move forward.

Brand Strategy
Our technologies


Our thinkers, doers and dreamers would love nothing better than to go to work on your most profound marketing challenges. Bring us the problem, and we’ll become part of the solution. Deal?